What does the typical professional musician earn in streaming royalties? Does spending a ton of money on mixing and mastering boost the likelihood of popularity on streaming platforms? What about music videos, social media ads, and publicists? What separates the talented-and-popular from the talented-and-obscure on these platforms?
Discussions about the music business almost always devolve into anecdotes and opinions, and I think it's fair to say that most musicians make their moves based on some combination of conventional wisdom, gut feeling, impulse, and the stand-out successes and failures experienced by a few of their peers. In the midst of the … Continue Reading ››